Difficult product navigation
The complexity, the many sizes and the similarity between items made it hard for customers to find their way.
Engineering and industrial supplies
Digitization of 150 catalogs and an AI assistant for Nibora
A brand-new website built for AI visibility, plus an embedded AI assistant that guides the customer to the right parts for repairing and building machines.
About the company
Nibora
An engineering company with over 33 years of experience that imports and supplies components for manufacturing, repair of industrial goods and agricultural machinery. A representative of international companies in Bulgaria — it performs engineering and supports the building of various types of machines.
Industry → Engineering and industrial supplies
Experience → 33 years on the market
Activity → Import, supply and engineering of components
Site → nibora.bg
The problem
What was not working
The rich and complex product portfolio made it hard for customers to find exactly what they were looking for, while the outdated website, unprepared for AI visibility, led to a drop in inquiries.
Outdated website
Only partial SEO optimization, with no preparation for AI/GEO visibility.
Drop in inquiries
Customers could not find what they were looking for, which affected the number of inquiries.
The solution
What we built
We built a brand-new website optimized for AI visibility, plus an embedded AI assistant that guides the customer to the right products — including for repairing or building new machines.
- A script that reads all 150 catalogs and extracts data from tables, lists and engineering information
- Preparation of unique, AI-readable information (AI SEO / GEO visibility)
- A series of JSON files for compiling the ChatBot
- A link to the warehouse software via an API key — real-time stock levels in the ChatBot
- An AI assistant that suggests the right sequence of parts when there is a problem with a machine or equipment
New website
AI assistant / ChatBot
AI SEO / GEO
JSON pipeline
REST API
Warehouse integration
The result
How it was solved in practice
A fully renewed website suited to fast search and navigation, with an embedded AI assistant that helps customers choose the right spare parts for repairing or engineering new machines.
150
digitized product catalogs
AI assistant
helps choose parts in real time
real time
warehouse stock levels via API
A new site, ready for AI visibility
A fully reworked site with fast search and navigation, prepared for AI/GEO visibility.
The AI assistant in action
The embedded ChatBot guides the customer to the right parts when repairing or building a machine.
Stock levels in real time
The assistant checks the warehouse via an API key and shows current stock levels instantly.
Have a similar problem to solve?
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